battle cards · win-loss signals · stage 4 intel
Battle cards current as of this morning. Stage 4 alerts before your rep's next call. Win-loss signals surfaced automatically. Configured for your specific competitive situation — not a generic dashboard.
20-min session · custom stack built for you · live same day
// OUTPUT
Scroll to see the artifacts your reps use.
// WHAT CHANGED Pricing page restructured. All published tiers removed. Custom pricing only. // YOUR ANGLE "Neither of us publishes pricing. Let me show you cost per closed deal instead." // SIGNAL STRENGTH HIGH — affects 60% of Stage 4 deals
// WHAT CHANGED Salesloft added Salesforce-native tier. Announced via blog Apr 7, 2026. // DEAL IMPACT Prospects in SFDC shops now have a cheaper native option to bring up. // YOUR MOVE "Built-in doesn't mean better integrated."
// ROLE CLASSIFICATION Enterprise AE × 6 → sales expansion SFDC Eng × 3 → vertical push Support Lead × 2 → support build-out Product Manager × 3 → product investment // STRATEGIC READ Doubling down on enterprise SFDC. Your mid-market motion is exposed.
[!] TOP SIGNAL THIS WEEK BrazenHQ removed free tier. Starter pricing up 69%. Your entry-point is now 47% more competitive. → Strata added Stripe/Notion/Figma logos → Kuno published 2 posts, your keywords → Wavemark launched "Customers" nav link → Helyx restructured API tier (3× increase)
// SYNTHESIZED FROM 7 WIN INTERVIEWS "Faster onboarding" 6 / 7 wins "Pricing transparency" 4 / 7 wins "Deeper SFDC integration" 5 / 7 wins // BATTLE CARD UPDATED win_reason field updated in your Gong competitive cluster. // RECOMMENDED TALK TRACK Updated. Your reps have it.
features in the library
assessment, then you're live
intelligence categories covered
Process
20 minutes. We learn exactly who you compete against, why you win, and where deals go sideways. Not a sales call — a configuration session. Without this, every battle card would sound like it was written for a different company.
// What we learn in 20 minutes
{
competitors: ["Gong", "Outreach"],
win_reason: "deeper integrations",
loss_reason: "enterprise procurement friction",
icp: "mid-market SaaS, 50-200 seats"
}From a library of 60 features across 19 intelligence categories, we assign the 5–10 that match your specific competitive situation. Not a generic template. Not a feature checklist. The exact modules that will move the needle on the deals you actually run.
// Your assigned stack
{
features: [
"B1: Final-Stage Pivot Detector",
"C1: Changelog Monitor",
"F2: Pricing Page Tracker",
"H1: Hiring Signal Intel",
"N1: G2 Review Mining"
],
configured_for: "your competitive landscape"
}Your competitors go under 24/7 surveillance — their pricing pages, product changelogs, hiring activity, ad messaging, news, and review sites — the day your assessment ends. SHA-256 hash diffing catches changes that manual checking would miss.
// Live as of day 1
{
competitors_watched: 8,
pages_under_scan: 47,
scan_frequency: "daily + alerts",
coverage: [
"pricing", "changelog",
"hiring", "ads", "reviews"
]
}Weekly intelligence briefs land in your inbox every Monday. Real-time Slack alerts fire when something significant changes. Battle cards are updated automatically. Opportunity windows surface when a competitor stumbles. All of it specific to your situation — not a dashboard you have to check.
// Example: Monday morning brief
{
signal: "Gong removed free tier",
significance: "HIGH",
your_angle: "Their SMB buyers are now exposed.",
rep_talking_point: "...",
outreach_draft: "...",
opportunity_window: "14 days"
}Output
Battle card changes. Hiring signals. Stage 4 alerts. Specific to your deals — every Monday.
[!] TOP SIGNAL THIS WEEK
BrazenHQ removed their free tier and raised Starter pricing from $29 → $49. Your entry-point is now 47.3% more competitive.
BrazenHQ (pricing page): Significant restructure. Free tier gone — previously "Free forever up to 3 users." Starter jumped $29 → $49/mo. Multiple BrazenHQ customers have already posted complaints in r/SaaS. High-confidence opportunity for a targeted comparison page.
Strata Labs (homepage): Added Stripe, Notion, and Figma logos to their hero. Copy now leads "Built for teams of 50+" — was "for growing teams." Moving upmarket. Your core SMB segment is exposed.
// QUICK HITS
Intelligence Suite
Your assigned features monitor what matters for your specific competitive situation. Intelligence delivered before your rep's next call — not a report you configure.
Response Playbooks
Stripe raised prices. Here's your play.
3-step playbook generated in <30s
Instant Alerts
Scans every 15 minutes — not every week
Hiring Signals
Job posts = strategy intel
strata.so — 14 new roles
6 enterprise sales, 3 solutions engineers. Moving upmarket. Your SMB positioning strengthens.
Every job posting decoded
Customer Voice
Reddit · G2 · Twitter
“Their support dropped off a cliff after the acquisition. Actively looking for alternatives.”
— G2 review, 2 days ago
Real complaints. Real switching signals.
News & Funding Radar
FUNDING
BrazenHQ raises $12M Series B
ACQUISITION
Strata acquires DataFuse for $4M
With your sales angle attached
Outbound Email Generator
Personalized for each competitor + persona
Follow-up
Email + follow-up + LinkedIn — one click per competitor
Opportunity Window
Competitor fumbled their pricing migration
Closes in 14 days
Battle Cards
vs Crayon
1-click share with your sales team
Share of Voice Analytics
Reddit · Twitter · 8-week trend
W1
W2
W3
W4
W5
W6
W7
W8
// THE FEATURE LIBRARY
Every customer gets a different stack, chosen during their assessment. Browse the full library below.
Your assessment determines which of these you get.
Pricing
Starts with a 20-minute assessment. Your configured stack goes live the same day.
Starter
Free your team from competitive blind spots without the enterprise price tag.
Pro
For teams that need to know the moment something changes — and turn it into pipeline.
Scale
For teams that want the full picture: SOV analytics, sentiment, and outreach from competitor reviews.
// vs.
Most founders spend 1–2 hours a week checking competitors. We give that time back — while catching changes you'd miss.
Alerts tell you something changed. RivalWatch tells you what changed, why it matters, and what to do about it.
Crayon and Klue quote $15K–$50K/year to teams your size. RivalWatch assigns your stack for $99/month after a 20-minute assessment — configured for your specific competitive situation, not a generic dashboard. Full comparisons: vs. Crayon · vs. Klue
Google Alerts monitors news about a company. We monitor the company itself — their pricing, copy, features, and messaging.
the information existed. nobody built the system.
Not a subscription. A configured system. The difference is 20 minutes.
20 minutes · custom stack · live same day